Brand Name
Sweet Ammunition™
Slogan
"Traditional delicious home-baked products with a fresh & bold twist!"
Brief Overview
Sweet Ammunition™ is an online retail store selling gourmet baking goods (primarily hand-made cookies). We focus on providing unique gifts for special occasions and a delivery service that serves the needs of our upwardly mobile customer base. We apply the highest quality standards and use natural, unprocessed ingredients to create delicious tastes. All our products will be hand-crafted in a registered kitchen. Therefore they will be in the premium-price segment and appeal to customers who are looking for unique ideas and designs versus mass-produced goods.
Target Audience
Our target audience is the upwardly mobile educated consumer who is looking for unique products that fit his / her individuality and lifestyle. People who like to buy hand-made, independent labels (think Etsy.com on a very professional level) with a preference for gourmet quality, taste, and design.
Global citizens, professionals with limited time to search for the right present for their loved ones, long-distance relationships, or someone who wants to send a friend a sweet surprise.
The logo should appeal to males & females alike, focus age group 20-55.
Requirements
Look & feel:
The logo should be clean, fun, friendly, bold, clear, strong, unique. It should consist of or at least feature a hand grenade; we thought of a hand grenade with a sweet and loving touch, representing the two unique aspects of the brand name; for example a hand grenade with a heart-shaped safety pin to pull – maybe that’s too obvious, maybe not … However, if you have a separate image in mind, please feel free to pitch it to us.
Please avoid any designs with negative or violent connotations.
Technical features:
The logo will be used in corporate communications, web, and product packaging. It should be easily extendable into a full corporate design suite and able to be used in any combination with various product names & themes (holidays, valentine’s day etc.) for packaging designs (labels). As the different themes of product packaging might have different main colors, the logo should only feature one or two colors and be applicable to various backdrops (dark & light). It should be easily scalable so it is suitable for use in small and large formats.
We will require original vector files and jpeg. The winning designer will also need to provide the font name(s) used. Sweet Ammunition™ will have all rights to the logo once approved. Please do not use any stock images or clip art in the logo.
Sweet Ammunition™
Slogan
"Traditional delicious home-baked products with a fresh & bold twist!"
Brief Overview
Sweet Ammunition™ is an online retail store selling gourmet baking goods (primarily hand-made cookies). We focus on providing unique gifts for special occasions and a delivery service that serves the needs of our upwardly mobile customer base. We apply the highest quality standards and use natural, unprocessed ingredients to create delicious tastes. All our products will be hand-crafted in a registered kitchen. Therefore they will be in the premium-price segment and appeal to customers who are looking for unique ideas and designs versus mass-produced goods.
Target Audience
Our target audience is the upwardly mobile educated consumer who is looking for unique products that fit his / her individuality and lifestyle. People who like to buy hand-made, independent labels (think Etsy.com on a very professional level) with a preference for gourmet quality, taste, and design.
Global citizens, professionals with limited time to search for the right present for their loved ones, long-distance relationships, or someone who wants to send a friend a sweet surprise.
The logo should appeal to males & females alike, focus age group 20-55.
Requirements
Look & feel:
The logo should be clean, fun, friendly, bold, clear, strong, unique. It should consist of or at least feature a hand grenade; we thought of a hand grenade with a sweet and loving touch, representing the two unique aspects of the brand name; for example a hand grenade with a heart-shaped safety pin to pull – maybe that’s too obvious, maybe not … However, if you have a separate image in mind, please feel free to pitch it to us.
Please avoid any designs with negative or violent connotations.
Technical features:
The logo will be used in corporate communications, web, and product packaging. It should be easily extendable into a full corporate design suite and able to be used in any combination with various product names & themes (holidays, valentine’s day etc.) for packaging designs (labels). As the different themes of product packaging might have different main colors, the logo should only feature one or two colors and be applicable to various backdrops (dark & light). It should be easily scalable so it is suitable for use in small and large formats.
We will require original vector files and jpeg. The winning designer will also need to provide the font name(s) used. Sweet Ammunition™ will have all rights to the logo once approved. Please do not use any stock images or clip art in the logo.
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